Find Happiness with Konga Yakata.
Nigeria's biggest seasonal e-commerce campaign. We retold the Yakata story with a new creative thematic concept — and rewrote how the country thought about Konga.
These are not just projects but system outputs. Each one shows the Trifold OS running inside a business: engines configured, deployed and compounding measurable commercial outcomes across brand, demand and infrastructure.
Nigeria's biggest seasonal e-commerce campaign. We retold the Yakata story with a new creative thematic concept — and rewrote how the country thought about Konga.
Built the brand platform, identity, and product experience for Konga's Travel division — then leveraged Black Friday momentum to ignite trial.
Creative videos and a digital launch campaign for the unveiling of Sterling's One Bank mobile app — bringing the bank's full ecosystem into a single experience.
Distilled Yamaha's "make waves" message into a campaign that captured hearts across audience segments — and powered the first virtual African "Come Together" concert.
A masterbrand thematic campaign that drove awareness and reinforced i-Fitness's positioning as Africa's most preferred fitness chain.
Took Kobobid's web and mobile bidding platform from non-existence to fully functional — and ran a 3-day teaser campaign that owned Nigerian Twitter.
Built the entire stack: market research, business plan, brand strategy, identity, product construct, and launch campaign — for a community-driven mobile gaming platform.
Defined and charted the development of Fanxtars' interactive platform from ideation through testing — using our RBBBPMC model.
Researched, sprinted, and designed a strategic playbook — then ran it as a 12-month campaign that delivered both awareness and deep conversion.
UX content and creative communications for Page MFB's mobile app launch — translating financial complexity into a product people actually wanted to download.
View the full case study deck or watch BTV's creative showreel.